Privacy Policy

Effective date: 23 July 2026

1. Who We Are

This Privacy Policy explains how London Elite Painting & Decorators collects, uses and protects personal information when you visit our website, contact us, request a quote, book a service, subscribe to our newsletter or communicate with us.

Data controller: [INSERT OWNER’S FULL LEGAL NAME OR LIMITED COMPANY NAME] trading as London Elite Painting & Decorators.

Address: 51 Richmond Road, Ilford, Essex, IG1 1JY.

Email: contact@londonelitepaintingdecorators.com.

Phone: +44 7397 563288.

2. Personal Information We Collect

We may collect and use the following personal information:

  • Name and contact details, including phone number, email address and postal address.
  • Property location, postcode and details about the work you want us to quote for or carry out.
  • Photos, videos or documents you choose to send us to help assess a job.
  • Messages, emails, WhatsApp messages, contact form submissions and enquiry history.
  • Booking details, quote details, invoices, payments and job records.
  • Newsletter subscription details and marketing preferences.
  • Website usage information, such as pages visited, device/browser information, IP address, cookie preferences and analytics data where enabled.

3. How We Collect Personal Information

We collect personal information when you:

  • Submit a contact form or quote request on the website.
  • Contact us by phone, email, WhatsApp, text message or social media.
  • Send photos or information about a property or job.
  • Book a service or accept a quote.
  • Subscribe to our newsletter or local offers.
  • Use our website, depending on your cookie choices and browser settings.

4. Why We Use Your Information

We use personal information to:

  • Respond to enquiries and provide quotes.
  • Arrange site visits, bookings, access and job scheduling.
  • Carry out painting, decorating, maintenance, gardening, pressure washing, gutter cleaning or window cleaning services.
  • Send invoices, payment reminders and service communications.
  • Keep records for tax, accounting, legal, complaint and business administration purposes.
  • Send newsletters, updates or offers where you have consented or where another lawful marketing rule applies.
  • Improve our website, services and customer experience.
  • Protect the website from spam, fraud, misuse and security risks.

5. Lawful Bases for Processing

Under UK data protection law, we rely on one or more lawful bases depending on the situation:

  • Contract: to respond to your enquiry, provide a quote, arrange a booking, carry out services and manage payments.
  • Legal obligation: to keep accounting, tax and legal records and respond to lawful requests.
  • Legitimate interests: to run and improve our business, manage enquiries, keep basic business records, prevent fraud, respond to complaints and maintain website security.
  • Consent: for newsletter marketing, non-essential cookies, certain analytics/marketing tools and any optional communications where consent is required.

6. Newsletter and Marketing

If you subscribe to our newsletter, we may send you property maintenance tips, service updates, seasonal advice, local offers and business news. We will only send marketing emails where we have a lawful basis to do so, normally your consent.

You can unsubscribe at any time by using the unsubscribe link in our emails or by contacting us. We will not sell your personal information to third parties for marketing.

7. Sharing Your Information

We may share personal information with trusted service providers where needed to run the website and business, such as website hosting providers, email providers, contact form providers, newsletter platforms, analytics providers, anti-spam/security providers, accountants, payment providers and professional advisers.

We may also share information where required by law, to protect our legal rights, to respond to a lawful request, or to deal with a complaint or dispute.

8. International Transfers

Some website, email, analytics, anti-spam, newsletter or cloud service providers may process information outside the UK. Where this happens, we expect providers to use appropriate safeguards required by data protection law, such as adequacy regulations, standard contractual clauses or equivalent safeguards.

9. How Long We Keep Information

We keep personal information only for as long as reasonably necessary. Typical retention periods are:

  • General enquiries that do not become customers: up to 24 months, unless needed for a complaint or legal reason.
  • Customer, quote, job, invoice and payment records: generally up to 6 years for tax, accounting and legal record purposes.
  • Newsletter records: until you unsubscribe or we stop using the mailing list, plus a suppression record where needed to make sure we do not contact you again.
  • Website analytics and cookie data: according to the settings of the relevant provider and your cookie choices.

10. Photos and Property Images

If you send photos of your property to help us quote or carry out work, we will use them for that purpose. We will not intentionally publish photos of your property for marketing unless you have given permission or identifying details have been removed where appropriate.

11. Security

We take reasonable steps to protect personal information from loss, misuse, unauthorised access or disclosure. However, no website, email or online communication can be guaranteed to be completely secure.

12. Your Data Protection Rights

Depending on the circumstances, you may have the right to:

  • Ask for a copy of your personal information.
  • Ask us to correct inaccurate information.
  • Ask us to delete information where we no longer need it.
  • Ask us to restrict or object to certain processing.
  • Withdraw consent where we rely on consent.
  • Object to direct marketing at any time.
  • Complain to the UK Information Commissioner’s Office if you are unhappy with how we handle your personal information.

To exercise your rights, contact us at contact@londonelitepaintingdecorators.com.

13. Contact Forms and Anti-Spam Tools

Our website contact forms may use anti-spam tools such as reCAPTCHA, hCaptcha, Cloudflare Turnstile or a honeypot field to protect the website from spam and misuse. These tools may process technical information such as IP address, browser/device details, interaction information and cookies or similar technologies, depending on the tool used.

Developer note: once the chosen anti-spam tool is installed, update this section with the exact provider and link to its privacy information.

14. Cookies

Our website may use cookies and similar technologies. Please read our Cookie Policy for details about the types of cookies we use and how you can manage your choices.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version will be published on this page with the effective date shown above.